HigherDOSE x Sephora

For the launch of their product collaboration, HigherDOSE x Sephora threw a NYC launch party.

In late August 2023, I was approached by the beauty tech company HigherDOSE to create print collateral for their September event launching their partnership with Sephora. With only three weeks to execute all the print-ready designs, I prioritized designing key art which would establish the art direction for all the event assets.

I quickly immersed myself in the HigherDOSE brand, diving into their current brand guidelines, website, new product packaging (a part of their Sephora partnership), and the event presentation their team created outlining the flow of the party. The collateral materials were designed to enhance and educate the guest experience and showcase HigherDOSE’s products.

The event materials educated party attendees about the event stations, HigherDOSE products and the science behind the beauty brand’s technology.

Design Deliverables:

  • Event Booklet

  • Mailer insert: info about all the products in the box + Sephora partnership

  • Gift bag insert: info about all the products in the box + Sephora partnership

  • Giftcard holder: instructions about redeeming for a specific facial or spa service

  • Cocktail Menu

  • Food Menu

  • Decor Mirror Decals

  • Event Activation Station Standing Banners 33x81in

  • Co-Branded Banner Standing 33x81in

Art Direction, Design, Copyediting, Pre-Press Production: Lydy Walker

Copywriting: Karalyn Zamora, VP of Marketing HigherDOSE

Photography: Provided by HigherDOSE

Key Art + Event Collateral

Just a few weeks before their NYC event, I was hired by the HigherDOSE marketing team to create the key art and event collateral for their Sephora partnership launch party.

“The future of beauty has arrived,” was the theme of the HigherDOSE X Sephora launch event. I incorporated this theme across the event collateral with clean, futuristic designs featuring glowing light, luminescent models, and melding the HigherDOSE and Sephora branding to create a cohesive experience for event guests.

All of the deliverables were print-ready and rushed to the printers with time for everything to be delivered by the day of the party.

The Event Key Art design features a melding of HigherDOSE and Sephora’s brands with a glowing, gradient backdrop.

The cover of the event booklet features the key art.


Event Booklet Design


Event Giftbag Insert