HigherDOSE x Sephora
For the launch of their product collaboration, HigherDOSE x Sephora threw a NYC launch party.
I was hired to create key art and event materials for the party with a quick turnaround needed for the print deadline. The event materials educated party attendees about the event stations, HigherDOSE products and the science behind the beauty brand’s technology.
Design Deliverables:
Event Booklet
Mailer insert: info about all the products in the box + Sephora partnership
Gift bag insert: info about all the products in the box + Sephora partnership
Giftcard holder: instructions about redeeming for a specific facial or spa service
Cocktail Menu
Food Menu
Decor Mirror Decals
Event Activation Station Standing Banners 33x81in
Co-Branded Banner Standing 33x81in
Key Art + Event Collateral
Just a few weeks before their NYC event, I was hired by the HigherDOSE marketing team to create the key art and event collateral for their Sephora partnership launch party.
Fortunately, their team had already sourced some imagery inspo and had gotten the aesthetic direction approved before I was brought into the mix. With such a short timeline for both design + print production, it was great working with a client with tons of beautiful lifestyle imagery and clear art direction.
All of the deliverables were print-ready and rushed to the printers with time for everything to be delivered by the day of the party.
The Event Key Art design features a melding of HigherDOSE and Sephora’s brands with a glowing, gradient backdrop.
The cover of the event booklet features the key art.
Event Booklet Design
Event Giftbag Insert
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