Greater Seattle Soccer League Website
In Fall 2023, I began working with GSSL as a freelance designer and then was hired full-time as Marketing Manager in February 2024.
Recently, the league had gone through a rebrand, but had not implemented the new branding effectively across GSSL’s digital sphere. In my new role, it was my primary priority to evolve and strategize the design and content of GSSL across the organization’s website, social media, and email marketing.
In 2023, GSSL hired Dream Warrior Group (DWG) as consultants and to develop the new GSSL website. I worked with their team to audit the original site hosted on Team Sideline and apply our design research to a new website design for the league.
This is what the league’s homepage looked like when I first joined the GSSL team:
Working with DWG and the GSSL Executive Director, I began to work on a new design for GSSL.org. We wanted the website design to elevate the league’s online presence in a way that was professional, engaging, and vibrant.
The Beautiful Game
We wanted to highlight our soccer community prominently on the new website, boost membership, and feature new GSSL initiatives. This was done by incorporating the following:
Video Banner featuring GSSL game footage
Mobile Responsive Design
Video Gallery of GSSL Game Highlights
Prominent CTAs for GSSL Members
Merchandise
Special Events
The design incorporates the GSSL brand colors with the addition of an electric green as an accent.
View current homepage: GSSL.org
View the live Marketing site: Join.GSSL.org
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