Greater Seattle Soccer League Website

View current homepage: GSSL.org

View the live Marketing site: Join.GSSL.org

This is what the league’s homepage looked like when I first joined the GSSL team:

With the new branding in hand, and working closely with the CMO at the time Sharon Ann Lee, I set about updating the design of Brucelee.com and moving it to a new hosting platform.

The new website was streamlined into a limited color palette of Bruce Lee’s iconic yellow, black, and a crisp white. At the time the company had many projects in the pipeline, one of which was the new podcast: The Bruce Lee Podcast. We wanted to promote the podcast prominently on the homepage and emphasize Bruce Lee the Artist and Philosopher.

The next iteration of the BruceLee.com website incorporated new functionality and a content based design.

Bigger, Bolder + More Bruce

Featuring more content and a longer visual narrative, this version of the Brucelee.com homepage featured:

  • iconic + rare Bruce Lee imagery

  • an overview of Bruce Lee Enterprises

  • content from the multiple company projects

  • highlighted the ways Bruce Lee’s Legacy has continued

The greatest addition was adding a video banner to the top of the homepage. Visitors to Brucelee.com were welcomed by the Dragon’s iconic moves (sourced from the Bruce Lee Archive.)

The current version of the BruceLee.com website is live and features all of the current Bruce Lee Enterprises projects, collaborations, news articles, and podcast episodes.

Choose your adventure: